What Is PPC? 5 Popular PPC Advertising Platforms

PPC Advertising

Marketers! Let’s have an honest discussion. If we are talking on a scale of 1 to 10, what do you think you know about PPC Advertising? What do you think? Are you confident that you can maintain a successful PPC campaign?
Although 55% of small businesses do online advertising, having a clear idea and strategy about PPC is still a dream for them. But luckily, you are on the right page. We are here to guide you all about PPC, starting from what it is, how it works, its benefits and much more. So stay tuned!

What Is PPC?

PPC stands for pay per click and its form of advertising where the advertisers have to pay a fee each time a user clicks on the ad. Basically you are paying so that targeted visitors can visit your website. The most common type of  PPC advertising is through search engines like Google Ads. 

You can also do PPC advertising through social media platforms including Facebook & Instagram. In addition, PPC advertising is best for effective targeting and for driving fast results.

How Does PPC Work?

The next thing to understand is how PPC works? Let us explain all the process simply. Basically, advertisers bid on specific keywords which they want to appear in search engine results. When a user search for one of these keywords the ad will appear on the top. The advertiser is charged a fee every time the user clicks on the ad. 

After this, the search engine uses a complex algorithm to determine which ad will be shown on top. However, in general the algorithm considers the following factors:

  • Advertiser bid
  • Ad relevance to keyword
  • Ad quality
  • PPC strategy 
  • Top platforms in PPC advertising

Difference between PPC, SEM & SEO

The given table will help you give an idea about PPC, SEM & SEO

FeaturesPay-Per-ClickSearch Engine MarketingSearch Engine Optimization
DefinitionOnline advertising model where advertisers pay a fee each time their ad is clicked. Includes various strategies used to promote websites by increasing their visibility in SERPs. It includes both PPC advertising and SEO.Optimizing a website to rank higher in organic  search engine results for specific keywords or phrases. 
Paid or Free?PaidPaidFree
Cost ControlControlled by biddingControlled by budgetNo direct cost
Ad PlacementAdvertisements shown at the top or bottom of search resultsAdvertisements shown at the top or bottom of search resultsOrganic listings displayed in search results
Traffic PotentialHigh, depending on budgetHigh, depending on budgetHigh, but requires time and effort
LongevityStops when budget is depletedStops when budget is depletedSustainable over time

Importance Of PPC Advertising

Several benefits are offered by PPC , out of which some of them are given below:

  • Quick results
  • Reach your targeted audience
  • Measurable
  • Cost-effective
  • Branding
  • Complementing SEO
  • Track your goals
  • Reputation management

Let’s have a look at some of the most popular and commonly used PPC Advertising Platforms:

Google Ads

Google Ads is an online advertising platform where businesses can create and run ads to reach their target audience. It operates on a PPC model 

Main Features

Following are the main features of google ads:

  • Precision targeting
  • Cost-effective clicks
  • Analytics insights
  • Diverse ad options
  • Enhanced visibility
  • Relevant keyword optimization
  • Audience retargeting
  • Flexible budget control
  • Location precision
  • Timing optimization

Facebook Ads

Facebook ads are paid promotions on Facebook that help businesses reach specific audiences and achieve their marketing goals. This helps in increasing brand awareness, driving website traffic, or generating leads.

Main Features

Following are the main features of facebook ads:

  • Targeted Advertising
  • Ad Formats
  • Ad Placement
  • Customization
  • Budget Control
  • Performance Tracking
  • Remarketing
  • Ad Creative Tools
  • Call-to-Action Buttons
  • Ad Management

Youtube Ads

YouTube ads are paid advertisements that appear before, during, or after videos on the YouTube platform. They allow businesses to reach a wide audience of viewers based on demographics, interests, and viewing behavior. Moreover, YouTube ads can be in various formats, including skippable and non-skippable, display ads, overlay ads, and sponsored cards.

Main Features

Following are the main features of Youtube ads:

  • Ad Formats
  • Targeting Options
  • Cost Structure
  • Performance Tracking
  • Remarketing
  • Video Creative Tools
  • Ad Placement Options
  • Call-to-Action Overlays
  • Ad Sequencing
  • Ad Management

Instagram Ads

Instagram ads are advertisements that appear on the Instagram platform. They are a way for businesses and individuals to promote their products, services, or content to a targeted audience on Instagram. 

Main Features

Following are the main features of Instagram ads:

  • Targeting Options
  • Ad Formats
  • Placement
  • Instagram Stories Ads
  • Carousel Ads
  • Video Ads
  • Shopping Ads
  • Performance Tracking
  • Call-to-Action Buttons
  • Ad Creative Tools

Twitter Ads

Twitter ads are advertisements that appear on the Twitter platform. They enable businesses and individuals to promote their products, services, or content to a targeted audience. In addition, these ads are managed through Twitter’s Ads Manager platform. This allows advertisers to set targeting options, budgets, and goals for their campaigns.

Main Features

Following are the main features of Twitter ads:

  • Targeting Options
  • Ad Formats
  • Placement
  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends
  • Video Ads
  • Performance Tracking
  • Call-to-Action Buttons
  • Budget Control

What Can We Do For You?

At Leed Software Development we offer the best services you could ask for. Leed Software Development can help with PPC (Pay-Per-Click) advertising in several ways. We support PPC advertising efforts by managing campaign setup, keyword research, ad copywriting, and multimedia creation. Testing is also conducted to optimize campaigns and continuously monitor performance for adjustments. Our expertise ensures campaigns are targeted effectively and deliver optimal results, providing analytics and reporting to track progress and inform future strategies.


In conclusion, PPC advertising presents a powerful opportunity for businesses to reach target audience, drive traffic, and achieve marketing objectives. Understanding the fundamentals of PPC, its benefits, and the top platforms available is essential for maximizing its potential. At Leed Software Development, we offer comprehensive PPC advertising services tailored to your needs. We ensure effective campaign management, PPC optimization, and measurable results. With our expertise, you can navigate the complexities of PPC advertising confidently and achieve success in your digital marketing efforts.


What is PPC advertising?

PPC stands for pay-per-click, an online advertising model where advertisers pay a fee each time their ad is clicked.

How does PPC advertising work?

Advertisers bid on specific keywords, and when a user searches for those keywords, the ad appears. Advertisers are charged a fee when users click on the ad.

What are the benefits of PPC advertising?

PPC advertising offers quick results, precise targeting, measurable outcomes, cost-effectiveness, brand building, and complements SEO efforts.

What are the top platforms for PPC advertising?

Google Ads, Facebook Ads, YouTube Ads, Instagram Ads, and Twitter Ads are among the most popular platforms for PPC advertising.

How can a software house help with PPC advertising?

A software house can assist with campaign setup, keyword research, ad copywriting, multimedia creation, testing, optimization, and performance tracking.

Why is PPC advertising important for businesses?

PPC advertising provides immediate visibility, high traffic potential, measurable results, cost control, and complements other marketing efforts, making it an essential tool for businesses aiming to reach their target audience effectively.

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