What Are White Label Apps? Pros & Cons in 2023 

White label Apps - leed

Thinking of entering the business world? Well you do know that to increase your profile you have to look for ways. And I guess white label apps will be the best choice for any new business. 

After you start your journey, you would have two choices to promote your business:

  • Develop an app from the scratch
  • Use a white label app

To build an app from scratch isn’t just tiring but it’s time taking as well. You need to invest your time and a reasonable amount of resources as well. However, in the case of white label mobile apps there is a different scenario. First of all let’s discuss what white label software is and how can we benefit from them.

What Are White Label Apps?

In today’s world, competition has increased so much. Organizations need to do something unique to stand aside in the market from their competitors. Advertising and promotion are effective ways to promote your profile. It’s the era of the Digital world. Do you know that almost 90% of mobiles are used for different kinds of applications? So to promote your business, the best thing is to develop online business apps for it.

So do you have any idea what white label applications are? If not then you are at the right place. This article will give you useful insights regarding it. 

White label applications are native apps that are individually developed by the app developers to fit specific requirements of a business. These apps are available on google play stores or apple app stores. Users can directly download from there.

The apps are solely made for the purpose of reselling. They are integrated with other online solutions to promote your organization’s growth. These apps strengthen your brand image and not much time is needed to invest in these apps.

Importance of White Label Apps

These apps are important for several reasons. Let’s discuss a few advantages of white label apps.

Cost Effectiveness

Before these apps, companies had to invest a lot of time and money in developing apps from scratch. Aside from this, a lot of resources were required. It was kind of hectic and there was a chance that even the resulting app might not be according to their needs.

But now brands and businesses can get their app with the desired features in the shortest waiting time. You can say that it’s the best option for businesses working on a tight budget.

Improved Brand Image

If you want to improve your brand image then the best way is through white label applications. These apps provide specific logos for businesses. This requires fewer resources and a short time. 

Custom Features 

The best thing about white label applications is that businesses have the flexibility to have custom features. Apps can be customized according to the needs of organizations. With the help of these brands can add the features they want for strengthening their organizations. 

Post Release Support

The custom web and mobile application development companies also provide support after the release. Monitoring and checking is a crucial and important factor that needs to be done.  The development companies provide this support once the app is released. 

Faster Market Release

The White Label Apps don’t require much time as compared to custom built apps. This means that it could be released early in the market. This will also give you a competitive advantage and help you gain a firm market share.

Disadvantages of White Label App

Nothing is perfect. As each app has its pros there are cons as well. We need to consider both the positive and negative points. Let’s have a quick overview of the negative points as well.

  • Although we can get our desired features, there is still a limit. These apps are limited in design and functionality. This is a disadvantage for brands that require highly customized apps.
  • These apps are built by individual software developers or by third parties. So the brands are dependent on third party providers. 
  • Another disadvantage is the lack of uniqueness. As these are pre built apps that are designed for various brands or businesses. Due to this, they lack uniqueness.
  • White label applications might not be suitable for every device. This limits the reach of apps, which is a disadvantage for organizations.


To wrap up the discussion so far, white label apps are pre-built apps. These are ready-to-use apps so that the business can increase its growth. Leed Software Development understands the need for these apps.

Our experienced developers will provide you with your desired feature app. It’s the ever evolving world of technology. If you want to stay ahead of your competitor’s white label applications is the best option for you.


Q No.1 How much does it cost to white label an app?

Answer: The development of a basic white-label app will cost approximately $20,000 to 30,000 for a single platform. Around 30% of your budget can be saved by choosing a cross-platform technology.

Q No.2 What are white label examples?

Answer: Here are a few examples of white label products or services:

  • Electronics: Many electronic devices are often manufactured by one company and then rebranded and sold by other companies under their own names.
  • Food and beverages: Retailers often sell generic or store-brand versions of popular products that are manufactured by larger companies but at a lower price point.
  • Software and apps: Software companies sometimes offer white label versions of their products, allowing other companies to rebrand and resell the software as their own. 

Q No.3 What are the benefits of white label apps?

Answer: White label apps offer several benefits to businesses. Here are some of the key advantages:

  • Cost-effective
  • Branding and customization
  • Time-efficient
  • Access to advanced features
  • Focus on core competencies
  • Ongoing support and updates

Q No.4 What is white label delivery app?

Answer: A white label delivery app is a ready-made mobile application that can be customized and rebranded by businesses in the delivery industry to provide on-demand delivery services. 

Q No.5 Is White Labeling good?

Answer: White labeling can be a good strategy for businesses to save time and costs, focus on core competencies, and quickly bring products or services to market.

Q No.6 Can you make money with white label?

Answer: Yes, it is possible to make money with white labeling. By white labelling a product or service, businesses can rebrand and sell it as their own, earning revenue from the sales. 

Q No.7 What is white label opportunities?

Answer: White label opportunities refer to the potential business prospects and advantages that arise from utilizing white label products or services. These opportunities include:

  • Brand expansion
  • Cost savings
  • Faster time to market
  • Focus on core competencies
  • Scalability and flexibility

Q No.8 What is white label in Android?

Answer: In the context of Android, white label refers to the practice of customizing an existing Android application to make it appear as if it is owned by a different company or brand.

Q No.9 How to do white label app marketing?

Answer:  Here are some steps to effectively market a white label app:

  • Define your target audience
  • Branding and visual identity
  • Positioning and messaging
  • App Store optimization (ASO)
  • Website and landing page
  • Content marketing
  • Social media and influencer marketing
  • Customer support and reviews
  • Partnerships and collaborations
  • Continuous improvement and updates

Q No.10 What is white label software?

Answer: The term “white label” implies that the software’s original branding is replaced with branding elements like logo, and name of the company that intends to market and sell the software.

Q No.11 What is the difference between API and white label?


API: API refers to a set of rules and protocols that allow different software applications to communicate and interact with each other. 

White Label: White label refers to the practice of rebranding and customizing an existing product or service developed by one company and offering it under another company’s brand.

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